What we do — Exhibitions
We manage exhibition and trade show presences across South Africa, from custom stand design and build to logistics coordination, staff training, digital lead capture, and post-show ROI reporting. Experienced at Nasrec, Gallagher, Cape Town ICC, and Durban ICC.
South Africa's exhibition and trade show circuit is well-established, with major venues like the Johannesburg Expo Centre (Nasrec), Gallagher Convention Centre, and the Cape Town International Convention Centre hosting hundreds of expos every year. Whether you are exhibiting at an existing show or organising your own, we help you maximise your investment and stand out on the floor.
Why Choose Our Exhibitions Service
Whether you're exhibiting at a major trade show or organising your own exhibition, our team ensures every detail is covered. From stand design and build to logistics, staffing, and lead capture, we maximise your exhibition investment and help you stand out from the competition.
Experience at SA's major exhibition venues
Custom and modular stand solutions
Digital lead capture and CRM integration
Complete logistics and on-site management
Common Challenges Our Clients Face
Service Features
Venue & Logistics Tips
Indicative Timeline
Exhibition Selection & Space Booking
6–12 months beforeResearch relevant trade shows, book stand space, and confirm floor position. Early bookings secure better locations.
Stand Design & Build Brief
3–4 months beforeDesign the stand, brief the build contractor, order branded materials and technology. Confirm power and rigging requirements.
Staff Training & Logistics
4–6 weeks beforeBrief and train stand staff on key messages and lead capture. Coordinate delivery, build schedule, and on-site logistics.
Exhibition Days & Post-Show
D-Day + 2 weeksOn-site management, lead capture, and visitor engagement. Post-show lead handover, ROI analysis, and teardown coordination.
Our Process
Plan
Define objectives, select exhibitions, and design your presence.
Build
Design and construct your exhibition stand and materials.
Exhibit
On-site management, staffing, and visitor engagement.
Analyse
Lead follow-up, ROI analysis, and reporting.
Real-World Examples
National Trade Show Presence
Industrial supplier — 3 exhibitions per year across SA
Challenge: Maintain a consistent, professional exhibition presence across Nasrec, Gallagher, and Durban ICC with a single stand system and limited internal resources.
Result: Designed a modular stand system reusable across all 3 venues. Lead capture increased 60% year-on-year. Client reported the best exhibition ROI in company history.
Product Showcase Exhibition
Technology company — first-time exhibitor at a major SA trade show
Challenge: Stand out as an unknown brand at a large exhibition dominated by established competitors with bigger budgets and larger stands.
Result: Created an interactive demo station with live product trials. Generated 180 qualified leads in 3 days — outperforming the client's annual digital lead target.
Exhibitions FAQs
How much does it cost to exhibit at a trade show in South Africa?
Stand space at major SA expos typically costs R800–R2,000 per square metre. A complete exhibition presence (stand design, build, graphics, technology, and staffing) for a 20sqm stand usually costs R80,000–R250,000 on top of space rental. We help you maximise ROI at every budget level.
Do you design and build exhibition stands?
Yes. We offer both custom-designed stands and modular, reusable systems. Custom stands are ideal for flagship shows, while modular stands offer cost efficiency for companies exhibiting at multiple events per year.
Can you manage our exhibition logistics?
Absolutely. We handle everything from stand delivery and build-up to on-site power, internet, and teardown. We coordinate with venue operations teams and exhibition organisers to ensure smooth logistics.
How do you measure exhibition success?
We implement digital lead capture systems that integrate with your CRM. Post-exhibition, we provide a detailed report covering leads generated, visitor engagement metrics, staff feedback, and ROI analysis compared to your investment.